Not should be determined by what a sponsor wants, damn well is determined by what a sponsor wants.It's a shame that so many can no longer seperate great racing from sponorship. Do you really think Having Kimi sign hats and shake hands and give speeches is going to give them a better return on their money? The name on the car is what they pay for, it gives them much more exposure and return money (for profit or not for the team) than a driver appearance at a corporate function ever will.
Those of you who think racing teams should be determined by sponsor wantsThat is not the way things should go.
You bet your fucking ass Alonso is going to be at the Santander Christmas party shaking board member's hands for the kind of coin they are shelling out.
I know from personal experience that Bearing Point consulting trots out Phil Mickelson on a monthly basis. Hyundai considering us to consult on a multi-billion dollar factory in Alabama? How 'bout we fly Phil out to Seoul for a round of golf with key executives.













